Monday, June 28, 2010

Media release: 2010 Challenge Reveals Subtle Changes

June 28th – The Abu Dhabi Adventure Challenge retains its traditional end of season slot while changes to the course itinerary and registration fee bring added appeal.

In keeping with the practice established over the last three years, the 2010 Abu Dhabi Adventure Challenge keeps its December winter slot thanks to the warm Arabian weather found in the emirate at that time of year. This year’s event – the fourth in the series - will take place across the emirate from 10th to the 15th December, slightly later than last year. The six-day endurance race, which places the emphasis on camaraderie and culture, will again start with a triathlon-style prologue in and around the modern, cosmopolitan core of downtown Abu Dhabi City.

However, in contrast to previous years, the teams will then transfer by bus to the Oasis City of Al Aïn, in the East of the emirate, for a confrontation with the rugged outcrops of the Jebel Hafeet mountain range. Next, travelling East to West, they will traverse the vast expanse of the Rub’ al Khali, one of the world’s largest deserts with its rolling 200 metre high dunes, ending the race with a final sea kayaking section back to the finishing line in Abu Dhabi city. This is the first time the race will start and finish in the United Arab Emirate’s capital.

Since its inception in 2007, the race has been hugely successful in revitalizing the sport of Adventure Racing by attracting powerful newcomers from around the globe to compete against seasoned, high-profile squads. In addition to this range of innovative incentives for rookies, this year an “early bird” registration fee has been introduced for the first time. Any team that registers and pays before the end of July will benefit from a €500 reduction on the normal rate of €2,500.

Live race coverage and information at http://www.abudhabi-adventure.com/

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